M&M's are taking sustainability to a candy can-do level

Mars is using recycled video footage in some of its ads.

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Recycle everything: Here’s a shot from “Mars Healthy Planet — M&M’s Reused Ad,” Mars Inc. via YouTube.

Recycling has long been a touchstone in efforts to clean up the environment and slow climate change.

But how about recycled TV ads?

Yes, that’s what giant candy company Mars — the maker of M&M’s, Twix and Snickers, among other brands — is doing, using video from existing TV and online advertising and then re-editing them into a new campaign highlighting their sustainability efforts.