Value proposition: How GM's CEO wants to cut-price Musk to size

Mary Barra aims to overtake Tesla in 2025. Her strategy is worth watching.

Jul 21, 2022

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Americans tend to like their personal transportation to be big. After all, the best-selling vehicle in the U.S. is the full-size Ford F 0.00%↑ F-150 pickup truck, followed not far behind by equivalents from General Motors GM 0.00%↑ and Ram, made by Stellantis STLA 0.00%↑. And they are willing to spend — the average selling price for a new light vehicle in …

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