Value proposition: How GM's CEO wants to cut-price Musk to size
Mary Barra aims to overtake Tesla in 2025. Her strategy is worth watching.
Americans tend to like their personal transportation to be big. After all, the best-selling vehicle in the U.S. is the full-size Ford F 0.00 F-150 pickup truck, followed not far behind by equivalents from General Motors GM 0.00 and Ram, made by Stellantis STLA 0.00. And they are willing to spend — the average selling price for a new light vehicle in …
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